Writing on software, leadership, and building things.

Thoughts on software engineering, team leadership, building products, and lessons learned along the way. You can also find some of my older writing on Medium and LinkedIn.

Furmous: your pet was always the main character

A joke for my kids, taken way too far. How modern AI tooling snowballed a silly side project into a live store taking real payments (furmous.com) in about four weeks, and the sharp edges I hit on the way.

No one buys a TV because it runs on electricity

I cold-emailed hundreds of hockey associations leading with "AI-powered," and it was quietly costing me the exact customers I most wanted. People want to buy a solution, not a technology.

Shipping Rinkflow solo: my agentic engineering epiphany

I shipped a production iOS, Android, and web app on my own, with AI doing a lot of the typing. The thing that made it survivable was not the model — it was the guardrails around it.